Schlitz Old Milwaukee Circus Parade Comm Cup

Reference: USBC Unlisted
Brewery: Jos. Schlitz Brewing Co., Milwaukee, Wisconsin
Manufacturer/Plant: Continental Can Co.
Date of manufacture: circa 1960s
Canning Code: 77 - Milwaukee, WI
Contents/Type: 16 oz
Condition/Comments: This paper souvenir label was issued by Schlitz to commemorate their July 4th Circus Day Parade in Milwaukee, first held in 1963 and ending in 2009. That the can under the label is an easy-open softop would indicate that this cup is likely from the very first event as, by 1964 Schlitz was undoubtedly using zip tops. The can is in near mint condition and is a rolled-top drinking cup. The applied paper label is excellent as well, with faint foxing and discoloration toward back. Displays great! All original. See well lit photos for primary assessment of condition. For more info or questions regarding this lot contact Dan via email.

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