Morean Auctions
Live Auction

April 12, 2026, Rare Beer Cans & Breweriana

Sun, Apr 12, 2026 12:00PM EDT
Lot 38

Boston Light Ale 1950s Cardboard Die Cut Sign HOLIDAY THEME RARE

Estimate: $100 - $250

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Boston Beer Company, Boston, Massachusetts
Manufacturer/Plant: Unknown
Date of manufacture: circa 1950s
Contents/Type: N/A
Dimensions: 14-1/4 w x 20-3/4. 15-1/2 w x 22 h on board.
Comments/description: RARE, early 1950s holiday season sign. Pretty lady is dashing through the drifts, laden with her Christmas gifts and bundled against the falling snow seen piling up on the trees and in the blue background. The few small blemishes in the blue merely appear as additional snow accents rather than lifts or tears. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

There are tears at center top and bottom where it looks like the piece may have been taped to a wall. Large slit across the center is a slice that only goes partway into the cardboard; it is not cut in half. It is slightly bent at the cut. Photographed as received: Taped within mylar on a foamcore backing.

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Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.