Morean Auctions
Live Auction

December 6, 2026 Elite Beer Cans & Breweriana

Sun, Dec 6, 2026 12:00PM EST
  2026-12-06 12:00:00 2026-12-06 12:00:00 America/New_York Morean Auctions Morean Auctions : December 6, 2026 Elite Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/december-6-2026-elite-beer-cans-breweriana-25509
Morean Auctions’ December 6 auction features 594 lots of vintage beer cans, brewery advertising and saloon collectibles—from major rarities to distinctive display pieces. Beer cans anchor the auction with 450 lots. Leading the selection is an ultra-rare, all-enamel Krueger’s Bock long-opener flat top (lot 383), cataloged in excellent, all-original condition. Other highlights include the Ortlieb’s Ale Crowntainer (460), Cremo Ale quart cone top (239), Stock Ale by Croft quart cone top (552), Eastside Bock (265) and Tahoe cone top (557). An early metallic-copper Ballantine’s Ale instructional c
Morean Auctions dan@moreanauctions.com
Lot 32A

Budweiser Bottled Beer "It LIves With Good Taste" Advertising ROG Sign

Estimate: $250 - $500
Current Bid
$75

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500

Brewery: Anheuser-Busch. St. Louis, Missouri

Circa 1940s. Dimensions: About 14 x 9 inches.

ROG hanging sign featuring the A-and-eagle trademark, reflective metallic detailing and “It Lives With Good Taste” slogan. Decorative rosette fasteners and a hanging chain add to its tavern-display appeal. Scattered surface scratches and wear to the metallic finish, with strong red color and an attractive overall display. Excellent condition.

Available payment options

  • Visa
  • Mastercard
  • Amex
  • Diners
  • Discover
  • JCB
  • Union Pay
PayPal

Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.