April 12, 2026, Rare Beer Cans & Breweriana
Sun, Apr 12, 2026 12:00PM EDT
Lot 30
Genesee Beer-Ale 1950s Price Bros Illuminated Sign
Estimate: $500 - $1,000
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $200 |
| $5,000 | $500 |
Brewer/Business Name: Genesee Brewing Co., Rochester, New York
Manufacturer/Plant: Price Bros. Manufacturing Chicago IL
Date of manufacture: circa 1950s
Contents/Type: N/A
Dimensions: 12-1/2 w x 7-1/2 h x 3-1/2 d.
Comments/description: A newer Price Bros. piece, dating to the mid-1950s. Employs 3-D plastic lettering for the brand and a printed plastic insert for the BEER - ALE display. Angled photos show the depth created by this arrangement nicely. Base and shroud are metal. Lights as intended. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.
Upper surface of the shroud is flaked with some light oxidation - likely from heat of the lamp since the top of the base is intact. Overall very nice condition with an eye-catching display.
Manufacturer/Plant: Price Bros. Manufacturing Chicago IL
Date of manufacture: circa 1950s
Contents/Type: N/A
Dimensions: 12-1/2 w x 7-1/2 h x 3-1/2 d.
Comments/description: A newer Price Bros. piece, dating to the mid-1950s. Employs 3-D plastic lettering for the brand and a printed plastic insert for the BEER - ALE display. Angled photos show the depth created by this arrangement nicely. Base and shroud are metal. Lights as intended. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.
Condition
Available payment options
Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.