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November 8 Ultra Rare & High Grade Beer Can & Breweriana Auction

Sun, Nov 8, 2026 12:00PM EST
  2026-11-08 12:00:00 2026-11-08 12:00:00 America/New_York Morean Auctions Morean Auctions : November 8 Ultra Rare & High Grade Beer Can & Breweriana Auction https://www.moreanauctions.com/auctions/dan-morean-auctions/november-8-ultra-rare-high-grade-beer-can-breweriana-auction-24285
This auction features ultra rare and top grade beer cans and brewery advertising, highlighted by the believed-unique Boston Light Brown Jug crowntainers from the Bill Helmbold Collection; what we believe is the finest known example of the ultra rare first-production PRE-TAX Krueger Ale instructional can; and ultra rare WWII cans, including Dawson’s and Burger Brau cones. Other highlights include rare and top grade cones, flats, quarts and self-opening cans. Breweriana features fresh flea market discoveries—including ultra rare, likely unique tin signs—along with rare and desirable illuminated
Morean Auctions dan@moreanauctions.com
Lot 359

Schlitz Pre-Prohibition Slide Book WORD ACCORDING TO SCHLITZ

Estimate: $250 - $500
Current Bid
$25

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Jos. Schlitz Brewing Co., Milwaukee, Wisconsin
Manufacturer/Plant: Unknown
Date of manufacture: Pre-Prohibition
Contents/Type: n/a
Dimensions: 5-1/2 w x 5 h.
Comments/description: Beautifully illustrated piece shows a world view according to Schlitz with some revisionist history and wishful thinking! Revealing each of the right-hand pages shows a full-color image of how influential Schlitz is or has been in different parts of the world, from the deep South of America, to the jungles of Africa, to the frozen Arctic. The first page, for example, shows Stanley (he of Sir Stanleys quest to find the lost Dr. Livingstone in Africa) finding a bottle of Schlitz in Darkest Africa. Flip the book over to reveal black-and-white renderings of the brewery and its many functions. The Schlitz logo at top and the belt across the center are embossed. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

Excellent overall condition. Most of the wear occurs on the covers, as would be expected. Inner pages are very nice. Raised areas of the cover show wear and a little loss. Cover is creased at the hinge.

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Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.