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September 13 Rare and Top Grade Beer Cans & Breweriana

Sun, Sep 13, 2026 12:00PM EDT

2026-09-13 12:00:00 2026-09-13 12:00:00 America/New_York Morean Auctions Morean Auctions : September 13 Rare and Top Grade Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/september-13-rare-and-top-grade-beer-cans-breweriana-23921 Over 600 lots including the Holy Grail Hopheiser instructional, the rarest Cremo crowntainer, the Dawson's BEER quart, and many rare and top grade flats, cones, quarts and self-opening cans. Impeccable trays, signs, illuminated sign and more breweriana. This one is a doozy! Morean Auctions dan@moreanauctions.com

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Lot 530

Schmidts MORE AND MORE 1950s Mirrored Glass Illuminated Sign IN ORIG BOX

Estimate: $500 - $1,000

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Starting Bid

$25

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Price	Bid Increment
$0	$25
$500	$50
$1,000	$100
$2,000	$200
$5,000	$500

Brewer/Business Name: C. Schmidt & Sons, Philadelphia, Pennsylvania
Manufacturer/Plant: See comments/description
Date of manufacture: circa 1950s
Contents/Type: n/a
Dimensions: 14 w x 12 h x 7-1/2 d. Packaging is 16-1/2 w x 9-1/2 h x 14-1/2 d.
Comments/description: Unusual 1950s illuminated sign manufactured by the Ansonia Clock Co. of New York. Unlit, this piece appears to be a black-framed mirror with branding along the bottom portion. When lit, however, it magically reveals the advertising shown in the photo: Schmidts Ale - Beer MORE AND MORE. With great depth and tricks of light. Condition of the components is outstanding and the piece will be shipped in its original packaging. The only shortcoming is that the silver mirroring has been compromised over time and no longer appears as a pristine mirror; it shows staining, thinning, discoloration. Works and looks beautiful when powered on though! All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

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September 13 Rare and Top Grade Beer Cans & Breweriana

Schmidts MORE AND MORE 1950s Mirrored Glass Illuminated Sign IN ORIG BOX

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