Morean Auctions
Live Auction

June 7, 2026, Rare Beer Cans & Breweriana

Sun, Jun 7, 2026 12:00PM EDT
  2026-06-07 12:00:00 2026-06-07 12:00:00 America/New_York Morean Auctions Morean Auctions : June 7, 2026, Rare Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/june-7-2026-rare-beer-cans-breweriana-22746
The finest example of the elusive California Monogram instructional, many other rare and top grade cans, signs, illuminated signs (including Gillco cab lights), tap knobs, trays, drinking vessels and an excellent collection of steinie beer bottles.
Morean Auctions dan@moreanauctions.com
Lot 200

Tru Blu Ale Instructional Flat Top ENAMEL RARE R9 L140-10 OI 803

Estimate: $1,000 - $2,500
Starting Bid
$25

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Northampton Brewery Corp., Northampton, Pennsylvania
Manufacturer/Plant: National Can Co.
Date of manufacture: circa 1930s
Canning Code: n/a
USBC reference: L140-10 USBCOI reference: 803 Contents/Type: 12 oz
Dimensions: 2-3/4 w x 5 h.
Comments/description: USBC L140-10 OI 803. Note that this is the R9 RARE enamel gold version, the first variant to feature a green label. Very early issue dates to late 1935 and is Patents Pending. Very good condition overall with some isolated oxidation, most of which is under the paint so does not alter the color. There are small/shallow dings on the seam, the E of ALE, and at the bottom of the TR of TRU on one side; and on the BL of BLU, around the right side TEN STAR box, and above BOTTLE on the other. Seam has been scoured. Very nice all-original can that rates considerably better than that pictured in USBCOI. Great 19309s Deco design. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

Cans may have minor canning and handling dings at the rims that are not evident in photos. Please review photos carefully for these subtle indents. Larger dings that do not show and those in other locations will be noted in the item description.

Available payment options

  • Visa
  • Mastercard
  • Amex
  • Diners
  • Discover
  • JCB
  • Union Pay
PayPal

Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.