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July 12, 2026, NABA Rare Beer Cans & Breweriana

Sun, Jul 12, 2026 12:00PM EDT
  2026-07-12 12:00:00 2026-07-12 12:00:00 America/New_York Morean Auctions Morean Auctions : July 12, 2026, NABA Rare Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/july-12-2026-naba-rare-beer-cans-breweriana-22795
incredible NABA auction featuring rare and top grade beer cans and breweriana. A portion of the proceeds of the NABA lots will benefit the National Association of Breweriana Advertising.
Morean Auctions dan@moreanauctions.com
Lot 101

Genesee 12 Horse Ale Instructional Flat Top 68-17 OI 324

Estimate: $500 - $1,000
Starting Bid
$25

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Genesee Brewing Co., Rochester, New York
Manufacturer/Plant: American Can Co.
Date of manufacture: circa 1940s
Canning Code: n/a
USBC reference: 68-17 USBCOI reference: 324 Contents/Type: 12 oz
Dimensions: 2-3/4 w x 5 h.
Comments/description: USBC 68-17 OI 324. 3 patents, 68A D canning code. Pretty tough with this code, coming in at R7 in USBCOI. Late 1940s variation. Can is spectacularly clean without a trace of spotting. A few tiny nicks may have slightly darkened. The copper color is lush and warm, the shine as it left the factory. Blazing bright hardware too. Not evident in photos are some small dings and dimples on the lower left side near the opener hole. Other tiny dings are on the front on the G of GENESEE and above the wagon drivers. Beautiful example. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

Cans may have minor canning and handling dings at the rims that are not evident in photos. Please review photos carefully for these subtle indents. Larger dings that do not show and those in other locations will be noted in the item description.

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