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July 12, 2026, NABA Rare Beer Cans & Breweriana

Sun, Jul 12, 2026 12:00PM EDT
  2026-07-12 12:00:00 2026-07-12 12:00:00 America/New_York Morean Auctions Morean Auctions : July 12, 2026, NABA Rare Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/july-12-2026-naba-rare-beer-cans-breweriana-22795
incredible NABA auction featuring rare and top grade beer cans and breweriana. A portion of the proceeds of the NABA lots will benefit the National Association of Breweriana Advertising.
Morean Auctions dan@moreanauctions.com
Lot 102

Genesee Light Lager Beer Flat Top MORE PEOPLE 68-36

Estimate: $100 - $250
Starting Bid
$25

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Genesee Brewing Co., Rochester, New York
Manufacturer/Plant: American Can Co.
Date of manufacture: circa 1950s
Canning Code: n/a
USBC reference: 68-36 USBCOI reference: Contents/Type: 12 oz
Dimensions: 2-3/4 w x 5 h.
Comments/description: This is the scarcer variation with THE BEER MORE PEOPLE LIKE around the black BEER circle on the front. Notably more difficult to come by than the more common PREMIUM QUALITY version. Best face displays great, almost near mint but for a few small dings and faint humidity. Dings are visible above the G of GENESEE, and in the gold at lower right. Other dings are near the rims on both sides. Bright, clean hardware on this one. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

Cans may have minor canning and handling dings at the rims that are not evident in photos. Please review photos carefully for these subtle indents. Larger dings that do not show and those in other locations will be noted in the item description.

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Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.