Morean Auctions
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May 10, 2026, Rare Beer Cans & Breweriana

Sun, May 10, 2026 12:00PM EDT
  2026-05-10 12:00:00 2026-05-10 12:00:00 America/New_York Morean Auctions Morean Auctions : May 10, 2026, Rare Beer Cans & Breweriana https://www.moreanauctions.com/auctions/dan-morean-auctions/may-10-2026-rare-beer-cans-breweriana-22428
It's an honor to present this fine selection of rare and top grade beer cans and brewery advertising. Cans include some of the hardest quart cone tops, flat tops and 12 oz cones. Many incredible signs, trays, bottles, openers, smalls and more. Enjoy!
Morean Auctions dan@moreanauctions.com
Lot 72

Schlitz Pre-Prohibition Slide Book WORD ACCORDING TO SCHLITZ

Estimate: $100 - $250
Starting Bid
$25

Bid Increments

Price Bid Increment
$0 $25
$500 $50
$1,000 $100
$2,000 $200
$5,000 $500
Brewer/Business Name: Jos. Schlitz Brewing Co., Milwaukee, Wisconsin
Manufacturer/Plant: Unknown
Date of manufacture: Pre-Prohibition
Contents/Type: n/a
Dimensions: 6 inches.
Comments/description: Beautifully illustrated piece shows a world view according to Schlitz with some revisionist history and wishful thinking! Revealing each of the right-hand pages shows a full-color image of how influential Schlitz is or has been in different parts of the world, from the deep South of America, to the jungles of Africa, to the frozen Arctic. The first page, for example, shows Stanley (he of Sir Stanleys quest to find the lost Dr. Livingstone in Africa) finding a bottle of Schlitz in Darkest Africa! Flip th book over to reveal black-and-white renderings of the brewery and its many functions. The Schlitz logo at top and the belt across the center are embossed. Cool! All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Condition

Some warping of the cardboard and wear to the high point of the embossing and edges of the die cut. All pages have light staining at the edges but are very well preserved. The front and back covers are creased at the rivet.

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Winning bidders will receive an invoice within 3 days of auction close detailing shipping costs and insurance. Bidders may opt to accept the risk of loss or damage in transit and forego insurance by contacting auctioneer.